NATIONWIDE – The popular McDonald’s Snack Wrap is officially returning to menus across the United States on July 10, 2025, after a nearly nine-year hiatus.

Key Insights:

• Return Date – The McDonald’s Snack Wrap will be available nationwide starting July 10, 2025.
• New Recipe – The revamped Snack Wrap will feature McDonald’s recently introduced McCrispy Strips, available in spicy and ranch flavors.
• Fan Demand – McDonald’s attributed the return of the Snack Wrap to extensive customer demand and social media campaigns.

The highly anticipated return of the Snack Wrap by McDonald’s comes after years of customer requests and social media engagement.

What the New Snack Wrap Will Offer

The returning Snack Wrap will differ from its original iteration. Instead of the previous chicken strips, the new version will incorporate McDonald’s recently launched McCrispy Strips. These strips became a permanent menu item in May 2025. Customers will have the choice between two flavor options for their Snack Wrap: spicy or ranch. Each wrap will contain a McCrispy Strip, shredded lettuce, and cheese, all encased in a flour tortilla. McDonald’s plans to offer the Snack Wrap both individually and as part of a combo meal, which will include two Snack Wraps, medium fries, and a drink.

Why Did McDonald’s Bring Back the Snack Wrap?

The Snack Wrap was first introduced in 2006 but was largely discontinued in the U.S. by 2016 due to operational complexities and the time it took to prepare, which reportedly slowed down kitchen efficiency. Despite its removal, the item developed a significant “cult following,” leading to numerous social media posts and petitions advocating for its return. McDonald’s U.S. President Joe Erlinger acknowledged the strong customer sentiment, stating that the decision to bring back the Snack Wrap was a direct response to this sustained demand.

Market Competition and Strategic Reintroduction

The reintroduction of the Snack Wrap also aligns with McDonald’s strategy to bolster its presence in the competitive chicken fast-food market. The chicken category continues to be a growth area within the global fast-food industry. Rival chains, such as Popeyes Louisiana Kitchen and Burger King, have recently introduced or re-emphasized their own chicken wrap offerings. The Snack Wrap’s reintroduction could also appeal to inflation-weary consumers looking for lower-priced options and those seeking smaller or perceived “healthier” meal choices.